DASHAANTRAN
| PRODUCT DESIGNER + UX/UI
dashaan@gmail.com | 949.705.7400 | dashaanstudios.com/galleries/design
SUMMARY
I am a creative professional who can operate across disciplines, from user interface and user experience design to visual design, branding, print design, and photography.
As part of creative teams, I have worked on national and international brands, both in-house and within agencies. My creative approach begins from the study of human-centered design, impulse, motivations and the way users interact with objects and technology within the scope of the project. The findings and discoveries help create guidelines to develop relevant and useful human-computer interaction models, products and services.
EXPERIENCE
DESIGNS for HEALTH | Feb 2018 – Jan 2019 | SENIOR VISUAL DESIGNER
- Enhance unique shopping and ordering experiences for HCPs and patients
- Design and mock-up website pages, mobile and tablet user interface
KELLEY BLUE BOOK | Sep 2009 – June 2018 | SR INTERACTIVE AD DESIGNER
- Design digital Ad Products on all device types for the nation’s largest automakers
- Work closely with producers and developers to design, test and implement new features
- Client brands included: Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Land Rover, Lexus, Nissan, Toyota and Volkswagen
O’LEARY & PARTNERS | May 2006 – July 2009 | INTERACTIVE ART DIRECTOR
- Managed a team of interactive and freelance designers for a $24 million OC ad agency
- Developed integrated marketing campaigns for Fortune 500 companies
- Client brands included: AAA, CO-OP Financial Services, Entenmann’s, Fantastic Sams, Francisco Bread, In-N-Out Burger, Kawasaki, Oroweat Bread and WD-40
FOOTE, CONE & BELDING | Jan 2004 – Nov 2006 | INTERACTIVE ART DIRECTOR
- Developed interactive campaigns for the global advertising agency’s Fortune 1000 clients
- Contributed to numerous new business wins for both new and existing clients
- Client brands included: Hilton Family (CONRAD Hotels, Doubletree, Embassy Suites, Hampton Inn, Hilton, Hilton Garden Inn, and Homewood Suites) Hong Kong Tourism, Kikkoman, OnFile and Taco Bell
AUTRY NATIONAL CENTER | Oct 2001 – Dec 2003 | SR GRAPHIC DESIGNER
- Collaborated and partnered with project managers to grow and expand the museum
- Created new branding campaigns that helped increase profits by 200% from previous year
- Autry National Center is formerly known as the Autry Museum of Western Heritage
EDUCATION
COOPER
- Course Certificate
- Visual Design/UX
- Bootcamp
- 2011 & 2014
OTIS COLLEGE of ART + DESIGN
- BFA,
- Communication Arts
- 2001
SKILLS
UX METHODS
- Competitive research
- Personas
- Usability testing
- A/B testing
- Wireframing
- Interactive prototyping
- Responsive development
- Product creation
BRANDING & ADVERTISING
- Interface design
- Growth strategy
- Integrated campaigns
- Brand identity & voice
- Storyboards
- Framework development
- Website creation
- Video & photography
PROGRAMMING
- HTML
- jQuery
- JSON
- CSS
- Power BI
SOFTWARE
- Sketch
- InVision
- Axure
- Photoshop
- AfterEffects
- Illustrator
- InDesign
- Lightroom